The Person Behind The Designs

Hi there.

I’m a very entrepreneurial person with a true passion for helping business build the future of digital, i’m able to create & lead digital products that are focused on both the business and consumer needs.

Over the years I have lead UX/UI Design for small startup business, government and transport projects and global eCommerce (affiliate) brands working to tight deadlines and often in fast moving environments. I have a forward drive for user research, wire-framing, A/B testing and working with stakeholders, project managers and developers to ensure mockups are achievable and delivered on time.

I have a keen eye for design and I’m always looking for ways to improve digital products. I have experience in user research, UI design, prototyping and development and I use industry-standard software and techniques to carry out these tasks such as Photoshop, Illustrator, Sketch, Axure, Optimizely and usertesting.com.

Communication is a key role in understanding stakeholders, clients and users and this is something that comes naturally. Being a confident person, it’s easy for me to work within a team or on my own and problem solving is something I strive on.

Alongside my day-job, I have created and launched a number of online brands and small startups gaining valuable networking opportunities and skills that I can proceed to use in the upcoming future.



“Daniel is a very talented, focused and enthusiastic UX Lead & Designer. He possesses a large range of skills from research, user testing, UX design, and usability, which result in invaluable UX and AB testing initiatives that drive our eCommerce product forward. Most recently he achieved a 33% uplift in conversion rate due to his responsively designed phone comparison widget. Any product team would be lucky to have him.” – Ross Curtis, Senior Product Lead, eCommerce 

“Daniel has a talent for identifying user experience issues and coming up with innovative and pragmatic ways to solve them, as demonstrated in his recent work leading UX within the eCommerce team at Future. He has a broad range of skills from wireframing and design, to user testing and AB testing. He’s enthusiastic and would be an asset to any digital team.” – Dr Ursula Green, Senior UX Professional 

“Ambitious and highly capable is the best way to describe Daniel. I initially interviewed Daniel and was impressed by his abilities to present his expertise. Daniel worked in the eCom team at Future and conducted a number of crucial research projects. The things that impress me the most about Daniel are his willingness to learn about more than just user experience and his focus on solving problems. He has invested his own time to learn more about consumer behaviour and has helped to focus the team on solving problems. Daniel is always approachable and enthusiastic whenever I’ve spoken to him and he’d be an asset to any team.” – Ben Harvey Senior UX Designer

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