About


Helping Business Build The Future Of Digital

Hi there.

I research, design and build digital products while applying a user-centred approach to every step. I can capture your business needs and validate the requirements though user testing and other UX techniques. I’m a strong advocate to ensure users are at the centre of every product and I have a passion for working with lean agile product teams to create enjoyable and valuable digital products that meet the users needs.

I’ve worked with some of the biggest names in the industry across Government Departments, UK Defence, Local Councils, Public Transport, UK leading product innovation, Multi-million pound eCommerce platforms, Top 10 editorial websites, Global Organisations and startup ventures.

 

Testimonials

I’ve worked with Daniel since 2019. He is a professional and knowledgeable UX Designer. Dan has a broad range of skills covering from User Research, User Experience and User Interface design. Daniel has a can-do attitude and is conversant in the latest technology. He’s also very approachable and a pleasure to work with. – Steve Zebrowski, UX Director


“Daniel is a very talented, focused and enthusiastic UX Lead & Designer. He possesses a large range of skills from research, user testing, UX design, and usability, which result in invaluable UX and AB testing initiatives that drive our eCommerce product forward. Most recently he achieved a 33% uplift in conversion rate due to his responsively designed phone comparison widget. Any product team would be lucky to have him.” – Ross Curtis, Senior Product Lead, eCommerce 


“Daniel has a talent for identifying user experience issues and coming up with innovative and pragmatic ways to solve them. He has a broad range of skills from wireframing and design, to user testing and AB testing. He’s enthusiastic and would be an asset to any digital team.” – Dr Ursula Green, Senior UX Professional