Affiliate Widget Builder

  • widget builder wireframes
  • widget builder wireframes with interaction
  • widget builder polished designs

Project Goal

To enable editorial team members to easily and quickly create & add affiliated widgets to their articles without the need of support from additional team members.


  • Observation sessions to understand how users currently added affiliate widgets
  • User-focused workshops to gather ideas and thoughts.

Roles you played

  • User Researcher
  • UI Designer


The new widget builder created a seamless experience saving editors valuable time and overall increased revenue for the business.