Techradar Phones Price Comparison


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  • pigeon rows
  • techradar iphone 7 comparison with pigeon rows
  • techradar iphone 7 comparison
  • techradar iphone 7 comparison no-sidebar
  • techradar iphone 7 comparison no-sidebar pigen row

Project Goal

To create an affiliated comparison widget to enable users to compare mobile contracts, handsets and sim only prices across thousands of UK, US & Australian retailers.

Methodology

  • Data Analysing to understand what type of products were the most popular
  • Competitor Analysis focused on how other websites compared deals
  • A/B testing two variants to understand what variant made more revenue
  • Consumer Usability testing focused on User Experience

Roles you played

  • User Researcher
  • UI Designer

Results

Achieved a 33% uplift in conversion and increased revenue by thousands per week.

View iPhone 7 Comparison Chart on techradar.com