To increase email signs ups on the lead up to Black Friday which minimal impact on the websites core metrics.
- Data analysing websites core metrics
- Designing two versions of the overlay
- A/B testing two variants to understand what overlay drove more email signups
Roles you played
- UI Designer
Over a total of 30 days, a total of 100,000 emails were collected allowing more revenue to be made on Black Friday & Cyber Monday.