Project Goal
To create an affiliated comparison widget to enable users to compare mobile contracts, handsets and sim only prices across thousands of UK, US & Australian retailers.
Methodology
- Data Analysing to understand what type of products were the most popular
- Competitor Analysis focused on how other websites compared deals
- A/B testing two variants to understand what variant made more revenue
- Consumer Usability testing focused on User Experience
Roles you played
- User Researcher
- UI Designer
Results
Achieved a 33% uplift in conversion and increased revenue by thousands per week.
View iPhone 7 Comparison Chart on techradar.com